Inspired by the freedom of Parisian women, the folly of his artist friends and by his era, Marcel Rochas did not invent a single signature model, but over the years and decades created a unique vision of femininity. A style of femininity that is comfortable, pleasant to wear, and sumptuous to behold. True femininity that women love, femininity that makes them beautiful. Whether that femininity lies in a smart-casual tennis dress (1929) or a black sheath dress with graphic white trim (1931); in an Egyptian figure with wide shoulders, narrow hips and a high waist (1932), or a dress strewn with birds (1934). It could even be in a stunning gypsy-style dress made of multi-coloured muslin or an inimitable mermaid version (1946). And always underpinned by the essential Rochas values: a bold spirit, joie de vivre and elegance.