Proenza Schouler

American boys Jack McCollough and Lazaro Hernandez began working together in 2003 by collaborating on their senior theses at Parsons School of Design in New York. The collection was bought in full by Barney's and Proenza Schouler was born. The brand is known for its references to art and youth culture and for its iconic 'PS1' bag.

Proenza Schouler is a favorite amongst chic downtown girls due to its intricately constructed minimalist silhouettes, muted colours, artful layering, impeccable tailoring and subtle sexuality.