Established in 2010, MY BOB is not just a brand, it is a lifestyle that is aimed to nourish you with our way of understanding life; positive, grounded and moving with the time, and minded to the appreciation for the craftsmanship work. The brand was born from Geoffroy Moreels’ fascination for headwear, and his background as a milliner. He discovered the beauty of the handcraft work of the panama hat, moreover the whole concept of being able to roll down the hat, put it in your pocket and travel.