Danish label, Anni Lu creates delicate jewellery made by hand. Featuring 14-karat solid gold and 18-karat gold plated sterling silver, sparkling crystals, seed beads and semi-precious stones. ANNI LU was founded in 2013 by Helle Vestergaard Poulsen, the name ANNI LU is a combination of the two persons inspiring Helle the most: her late mother Anni and her daughter Luella.